Creating a purpose-driven brand or evolving an existing brand into one with a purpose requires thought and planning. The first step is to come to terms with the age-old, and quite frankly misinformed, argument that a company needs to sacrifice profits to lead a purpose-driven brand. We have written extensively on the subject of socially conscious brands, and why in this age of millennial (Gen Y) and Gen Z customers brands simply can’t afford not to align with a cause, or drive their own purpose-driven campaign that aligns with their brand identity and its customer base. Read: Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model We have listed … [Read more...] about Eight questions every purpose-driven brand should ask
storytelling
How to Make a Video for Your Business or NPO
In the final chapter of our recent video marketing for business series we break down the various components to creating a video for your business. Last week we looked at 5 Secrets to Video Marketing and previously Why a Video Strategy is Important to Grow Your Business or NPO. Read these and the suggested blogs at the end of this one, for a comprehensive overview of all things video marketing related. With modern digital technology and social media platforms, both the creation of videos and the distribution of them is now more cost-effective than ever before. Today anybody with a Smartphone can create videos. However when it comes to your business or NPO, planning and … [Read more...] about How to Make a Video for Your Business or NPO
5 secrets to Video Marketing
In our previous blog, Why a video strategy is important to grow your business or NPO, we looked at some compelling reasons why every business needs to include video marketing in their business strategy. We also outlined the most commonly used and effective types of video marketing. In this Part 2. we dive straight into some important pointers often overlooked when creating videos for marketing. For more, great video-related tips check out Good Reads list at the end of this blog. Video Marketing Secrets 1. Focus on the story not the sale or call to action It is now well documented that millennials (Gen Y) and Generation Z do not like being sold to in the conventional … [Read more...] about 5 secrets to Video Marketing
Why a video strategy is important to grow your business or NPO
Brands, non-profits and cause marketing campaigners need a video strategy as part of their overall marketing mix. Earlier this year we published these compelling video statistics highlighting the latest trends, stats and best practices. Simply put, video has become important on every platform and channel, and video should be central to your outreach and campaign efforts. Every business needs a video strategy. Without it you are falling behind. The good news is video production has become more cost-effective than ever. One of the big advantages of the digital age we now live in, is that previously high-end features are now available even on Smartphones, such as 4k … [Read more...] about Why a video strategy is important to grow your business or NPO
Email Marketing Best Practices
Email marketing is often overlooked or otherwise ends up at the end of the marketing food chain when it comes to digital marketing. Common responses include “do people still read emailers?” or “I’m not sure if I want impose our cause (or brand) on people like that.” Well, all you need do is open your own email client software and witness the number of emailers/newsletters you receive weekly to realise something must be working for them to continue flowing. Email marketing does work, however as with most marketing tools, it is all about the execution. Email marketing tips While many (not all) of our clients are NGOs, NPOs or cause marketing-related, several of these tips are … [Read more...] about Email Marketing Best Practices