A digital audit is a comprehensive review of a business or brand’s digital assets. Typically this involves inspecting, examining, and analysing these assets to determine the effectiveness of each one and to identify where and how these can be improved. A digital audit is a generalised term that describes different types of audits within the digital, online space. The Benefits of a Digital Marketing Audit There are various reasons why a digital audit is important to a business. Like any audit, as the word suggests, in the digital realm it is an inspection of a business’ online assets to determine the effectiveness of these and to identify where they can be improved. An audit … [Read more...] about Why a Digital Audit can help your business
Upliftment through education – a South African story
Upliftment through education is one of the most important sectors in the social impact space, now more vital than ever, after the devastating effects of the COVID-19 pandemic. Public resources and funding are at an all-time low and this means that quintile 1, 2 and 3 public schools face immense daily challenges with a lack of resources to offer even basic education in some instances. The digital divide in South Africa further exasperated these challenges as online learning became the cornerstone to educating our youth, particularly during lockdown. Upliftment Through Education At Bigger Than Me we have had the privilege of working with several organisations who stand by the mantra … [Read more...] about Upliftment through education – a South African story
Understanding Generation Z
We have written extensively about Generation Z, Generation Y and Millennials in previous blogs. Having done considerable research for these blogs, and for different campaigns we’ve run for clients, past and present, understanding Generation Z is often still met with a mixture of trepidation and a sense of caution by older generations of the working world. Each generation does, of course, have its own idiosyncrasies, set of habits and belief systems, however what makes understanding Generation Z important right now is that they are anticipated to make up 30% of the workforce over the next 2 years. Born between 1997 and 2012 the oldest of this generation are now 24 years of … [Read more...] about Understanding Generation Z
5 Amazing Innovation Trends with Purpose
Technology has played a massive role in growing purpose-led business models, something we advocate here at Bigger Than Me, so when we came across a list of innovation trends that have real tangible purpose to them, we thought it would make a really good read. The source of this blog is a feature called 21 meaningful, trend-driven innovation opportunities for 2021. We have cherry-picked the innovation trends that resonate with us and have some awesome purpose to them. Here are the top 5 innovation trends that we’d love to see become a huge success and achieve the goals their creators envisioned. 1. Educational Material through WhatsApp One of the sectors that were … [Read more...] about 5 Amazing Innovation Trends with Purpose
Your Brand Purpose is your Mission Statement
Brand purpose should not be confused with a brand promise or a brand’s mission statement. A company’s mission statement has traditionally always promised things like quality, exceptional service and competitive pricing and revolved around the performance of the business and its employees. There was not a lot to differentiate between most corporate mission statements to be honest. Brand purpose is a reason for a brand’s existence beyond making a profit. “People don’t buy what you do, they buy why you do it.” Bestselling author of ‘Start with Why,’ Simon Sinek said this and it perfectly sums up why brand purpose has become so important to the modern consumer. A brand purpose … [Read more...] about Your Brand Purpose is your Mission Statement