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Purpose led marketing has gained traction and for good reason. Today, marketing is no longer just about promoting products and services, but rather about creating meaningful connections with customers. READ: Consumers are Changing and so are their Choices It involves aligning your brand’s purpose with your marketing strategy to create a deeper, more emotional connection with customers. Here are ten benefits of purpose led marketing: 1. Builds brand authenticity and trust Consumers today are more conscious than ever before, and they want to buy from brands that share their values and beliefs. Purpose led marketing allows you to showcase your brand’s authenticity by highlighting … [Read more...] about Marketing Tips: 10 Benefits of Purpose led Marketing

Brand lift is a term used to describe the increase in consumer awareness and preference for a particular brand as a result of marketing efforts. Essentially, it measures how much more effective a campaign is at generating interest and engagement with a brand compared to not running a campaign at all. This is typically measured by conducting a survey before and after the campaign to determine if there has been a significant increase in brand awareness and perception. Measuring the impact of branding efforts and optimising brand perception in the digital space is a crucial aspect of any modern marketing strategy. As consumers become increasingly reliant on digital channels to … [Read more...] about Measuring Brand Lift & Optimising Brand Perception in the digital space

If you have big ambitions and hopes for your content on Instagram, you will need an Instagram video strategy to reach those goals. Posting Stories, Reels or short-form video may seem easy enough but how does one ensure that you get your desired results? Plus, it seems easy enough to post a couple of videos, I mean everybody is doing it, so how hard can the whole process be? What most business owners discover though, is that the time it takes to create videos, to schedule them and to post them is only half the story – and even this takes time! The other half of the story is that once you start to roll out your content, without an Instagram video strategy, your results will be … [Read more...] about Creating an Instagram Video Strategy that Scales

The future of purpose-led marketing with AI is incredibly exciting, as it offers brands new opportunities to connect with consumers on a deeper level while leveraging technology to drive results. As with any technological advancements most of us are still weary of the thought that artificial intelligence has the ability to replace many tasks that are currently done by humans. The reality is that AI is not going away so it’s best to embrace, learn and adapt as quickly as possible to how it can benefit, rather than hinder your purpose led marketing strategy. What are the top 5 things should brands consider, when it comes to purpose-led marketing with AI? Use AI to uncover consumer … [Read more...] about The Future of Purpose Led Marketing with AI

Purpose-led marketing continues to grow each year and by now, any brand of a significant size would be errant in not acknowledging the importance of this. The explosion of social media over the past decade means that today’s 20-something consumer has grown up in a digital world with the understanding of the power each of them has, individually and collectively, to voice their opinion online on a plethora of platforms. However, it must be said, that purpose-led marketing is less about ‘marketing’ and more about ‘purpose-led’ business practices so brands and businesses should also understand that the ‘smoke and mirrors’ approach will not cut the mustard in 2023 and beyond. Purpose-led … [Read more...] about 10 purpose-led marketing trends for 2023