Activity on Facebook and Twitter has decreased considerably over the past year while Instagram continues to grow, both in usage and engagement. As a marketing platform Facebook is still a very powerful domain to reach one’s target audience. Instagram, however, and specifically, Instagram Stories with its visual storytelling offers huge potential for NPOs and social impact campaigns to reach the platform’s audiences. Here are five useful tips to reap higher rewards from Instagram Stories. 1. Post Regularly Instagram Stories only remain published for 24 hours. This is the uniqueness of this function so in order to build up a following you should post as regularly as … [Read more...] about 5 Instagram tips for NPOs and Social Impact campaigns
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How Big Data can help social impact campaigns
Big Data has been in the news recently, mainly for the wrong reasons as a result of the Netflix documentary called The Great Hack. This documentary was an eye-opener for many who simply did not realise how data is used online. Each time a website prompts you with the notice that they are using cookies, this tells you that the site has Google tracking installed and most likely a Facebook pixel too. But if data can be used in advertising and for election campaigns then surely it can be used to help change the world for the better too? How Big Data can help social impact campaigns Data analytics is the foundation to using your online data to get the desired results. Analysing your … [Read more...] about How Big Data can help social impact campaigns
Introducing #IAmBiggerThanMe in support of NPOs and NGOs
We have just launched a new initiative called #IAmBiggerThanMe. The purpose behind this campaign is to reach out to non-profit and non-governmental organisations that rely on support from industry and the public to do the work they do. The campaign also aims to inspire people to look at their world and ask themselves, “How can I be Bigger Than myself?” At Bigger Than Me we receive regular enquiries from NPOs and NGOs about our services and a common thread evolves around budget restraints. We also consistently get enquiries by individuals who feel compelled to do good, have a good concept, but are not sure how to proceed. Giving Back The #IAmBiggerThanMe campaign is our way of … [Read more...] about Introducing #IAmBiggerThanMe in support of NPOs and NGOs
Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model
Social Impact is more than just a catchphrase we hear bandied about on special days observed by the United Nations. Social impact is also no longer confined to non-governmental organisations (NGOs), non-profit organisations (NPOs) or even basic corporate social investment (CSI) campaigns. While local South African social impact legends such as David Grier, Chris Bertish and others achieve amazing feats to highlight causes, usually with modest backing from the corporate sector, even these types of campaigns are no longer enough for a brand to survive the future. Generation Z Corporate backing of any noble cause is admirable and indeed, encouraged. However, it is no longer enough to … [Read more...] about Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model
YouTube video Tips for non-profits and social impact campaigns Pt.2
In part one of our YouTube video tips we offered some essential ‘advice on setting up your channel. In this second part 2 we look at some best practices as well as examples of well-run non-profit YouTube channels. As data speeds increase, smartphones become more powerful and video technology improves, the consumption of video as a medium just gets greater and greater. Storytelling has replaced straight-up advertising in many spheres, as today’s generation do not want to be sold to in the conventional manner. Everybody has a story to tell; from the girl next door filming her gym session on Instagram stories to the guy pranking his best mates and posting it to Facebook or YouTube, … [Read more...] about YouTube video Tips for non-profits and social impact campaigns Pt.2