content marketing

Brands, non-profits and cause marketing campaigners need a video strategy as part of their overall marketing mix.  Earlier this year we published these compelling video statistics highlighting the latest trends, stats and best practices.    Simply put, video has become important on every platform and channel, and video should be central to your outreach and campaign efforts.   Every business needs a video strategy. Without it you are falling behind.  The good news is video production has become more cost-effective than ever. One of the big advantages of the digital age we now live in, is that previously high-end features are now available even on Smartphones, such as 4k … [Read more...] about Why a video strategy is important to grow your business or NPO

Email marketing is often overlooked or otherwise ends up at the end of the marketing food chain when it comes to digital marketing.  Common responses include “do people still read emailers?” or  “I’m not sure if I want impose our cause (or brand) on people like that.”  Well, all you need do is open your own email client software and witness the number of emailers/newsletters you receive weekly to realise something must be working for them to continue flowing.  Email marketing does work, however as with most marketing tools, it is all about the execution.   Email marketing tips  While many (not all) of our clients are NGOs, NPOs or cause marketing-related, several of these tips are … [Read more...] about Email Marketing Best Practices

Along with the proliferation of social media, influencer marketing has exploded over the past few years to the extent that most people are now familiar with the term.  If you are not too sure what it is, influencer marketing is the use of niche content creators to help market a brand.  This can be as straight forward as promoting a product, or less obvious in the form of brand awareness or driving a brand’s messages to their target audience.   If you read out last blog called Cause Marketing Campaigns – the good and the bad, one of the fundamental mistakes that brands who’s cause campaigns have monumentally failed is to align with a cause that is not congruent with the brand … [Read more...] about Influencer Marketing Statistics to make you think

Our two previous blogs on cause marketing campaigns called A Socially Conscious Brand business model is the future and What are socially conscious brands? covered a lot of ground on the social impact space. Here we looked at why cause marketing campaigns, when done right, are absolutely essential in today’s climate. We also touched briefly on how easy it is for a brand to completely miss the mark with some ill-conceived ideas. There is a big difference between a legitimate cause marketing campaign, a ‘woke washing’ campaign which appeals to people’s inner good but does not really deliver anything substantial, and businesses that practice social enterprise. Hindsight is a … [Read more...] about Cause Marketing Campaigns – the good and the bad

Our previous blog looked at why socially conscious brands are the future of business. It should be noted that what we mean when we talk about socially conscious brands, these are brands that understand the meaningful role that they can play to uplift society, communities and for the multinational brands, make a global impact for the good. Socially conscious brands do real stuff. We are not talking about window dressing, or to use a more popular modern term – woke washing. There are brands that have been built from the ground up on ethical standards and practices who use ethical supply chains and even those whose very products conform to what is perceived as ‘green.’ Brands … [Read more...] about What are socially conscious brands?