social impact campaigns

If you have big ambitions and hopes for your content on Instagram, you will need an Instagram video strategy to reach those goals. Posting Stories, Reels or short-form video may seem easy enough but how does one ensure that you get your desired results? Plus, it seems easy enough to post a couple of videos, I mean everybody is doing it, so how hard can the whole process be? What most business owners discover though, is that the time it takes to create videos, to schedule them and to post them is only half the story – and even this takes time! The other half of the story is that once you start to roll out your content, without an Instagram video strategy, your results will be … [Read more...] about Creating an Instagram Video Strategy that Scales

The future of purpose-led marketing with AI is incredibly exciting, as it offers brands new opportunities to connect with consumers on a deeper level while leveraging technology to drive results. As with any technological advancements most of us are still weary of the thought that artificial intelligence has the ability to replace many tasks that are currently done by humans. The reality is that AI is not going away so it’s best to embrace, learn and adapt as quickly as possible to how it can benefit, rather than hinder your purpose led marketing strategy. What are the top 5 things should brands consider, when it comes to purpose-led marketing with AI? Use AI to uncover consumer … [Read more...] about The Future of Purpose Led Marketing with AI

Purpose-led marketing continues to grow each year and by now, any brand of a significant size would be errant in not acknowledging the importance of this. The explosion of social media over the past decade means that today’s 20-something consumer has grown up in a digital world with the understanding of the power each of them has, individually and collectively, to voice their opinion online on a plethora of platforms. However, it must be said, that purpose-led marketing is less about ‘marketing’ and more about ‘purpose-led’ business practices so brands and businesses should also understand that the ‘smoke and mirrors’ approach will not cut the mustard in 2023 and beyond. Purpose-led … [Read more...] about 10 purpose-led marketing trends for 2023

Video content is integral to a business’s marketing mix today, especially on social media platforms, your website and, of course, YouTube. YouTube alone has 1.7 billion unique monthly visitors. The 15-year old platform has simply gone from strength to strength as bandwidth and internet speeds have improved and video has become the preferred form of media consumption. META (Facebook, Instagram, WhatsApp) had been drilling marketers for some time now about creating more video content for campaigns vs. static images. Both still work, of course, but video content and been regarded for some time now to often offer better traction and reach. But here’s the big question… How long should … [Read more...] about Why Short and Long-form video content is important

purpose /ˈpəːpəs/  noun noun: purpose; plural noun: purposes 1.  the reason for which something is done or created or for which something exists. What about Purpose?  What if we all had purpose?  We hear so much about purpose these days. We are told to find our purpose, practice self-love and follow our dreams so that we can reach our potential. What does that actually mean though? Purpose is defined as "the reason for which something is done or created or for which something exists." How do we find our reason for existing? What have we come here to do?  I always wondered what my purpose was. What is my great work? What have I come here to do? Eight … [Read more...] about What if we all had purpose?