We have just launched a new initiative called #IAmBiggerThanMe. The purpose behind this campaign is to reach out to non-profit and non-governmental organisations that rely on support from industry and the public to do the work they do. The campaign also aims to inspire people to look at their world and ask themselves, “How can I be Bigger Than myself?” At Bigger Than Me we receive regular enquiries from NPOs and NGOs about our services and a common thread evolves around budget restraints. We also consistently get enquiries by individuals who feel compelled to do good, have a good concept, but are not sure how to proceed. Giving Back The #IAmBiggerThanMe campaign is our way of … [Read more...] about Introducing #IAmBiggerThanMe in support of NPOs and NGOs
social impact campaigns
Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model
Social Impact is more than just a catchphrase we hear bandied about on special days observed by the United Nations. Social impact is also no longer confined to non-governmental organisations (NGOs), non-profit organisations (NPOs) or even basic corporate social investment (CSI) campaigns. While local South African social impact legends such as David Grier, Chris Bertish and others achieve amazing feats to highlight causes, usually with modest backing from the corporate sector, even these types of campaigns are no longer enough for a brand to survive the future. Generation Z Corporate backing of any noble cause is admirable and indeed, encouraged. However, it is no longer enough to … [Read more...] about Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model