social impact campaigns

Facebook Ads are often overlooked by social impact campaigners, NPOs and brands perhaps because Facebook have not exactly covered themselves in glory the past few years. It’s a mistake to not use Facebook Ads though! In these testing times, every social impact campaigner and brand should, in fact, be more visible than ever. When the Covid-19 pandemic is hopefully behind us as a global crisis we will no doubt enter a ‘new world’ where ‘back to normal’ will most certainly not be the same ‘normal’ as we know it right now. The coronavirus has put the spotlight on so many aspects of our existing world from the fragility of our healthcare systems to the delicate existence of … [Read more...] about Facebook Ads – Things every NPO, social impact campaign & brand should know

The Coronavirus aka Covid-19 virus has drastically changed lives globally and the impact of this pandemic will be felt long after it is suppressed when life can return to some form of normality. In fact, it is widely considered that day to day life as we currently know it, will never be the same from this time on. Aside from the mental scars of having one’s life turned upside down, consider those who will have lost loved ones during this testing time. Then there are also the economic challenges that we all face which will take years to fully recover from. Businesses big and small, locally and globally, are destined to all feel the impact of these global shutdowns and no one is … [Read more...] about Coronavirus spotlights the need for businesses to go digital

Formatting blog posts would seem quite obvious to most when explained, but we still often come across really badly presented content on a regular basis. Reasons hampering the correct formatting of blog posts can range from a badly set up website to the person posting the content not giving it the love and care it needs to be read by website visitors. So, while we’re not going to bombard you with too much of the technical jargon surrounding HTML H tags we will give you some insight so that you can speak to your web designer and be sure that they have you set up correctly. But first let’s talk about formatting blog posts to get the most out of them. Use headings Just like the … [Read more...] about Formatting BLOG posts is important, here’s why

Many people working in the cause campaign space are still unaware that the Google AD Grants program is open to registered nonprofits. The Google Ad Grants offers $10,000 per month in free advertising space from Google. This can make a massive difference to a nonprofit’s bottom line and the process is not quite as complicated as some may thing. There are some important things you should know first… Getting started Google for Nonprofits account You will need a Google for Nonprofits account to access the Google Ad Grants application. Step 1 is to get verified by Techsoup: without this, you can go no further; it is mandatory to get a token number from Techsoup which will … [Read more...] about Key Things You Didn’t Know About Google Ad Grants