social impact campaigns

Cause based marketing is often defined as the process of marketing a specific idea, cause, or goal, rather than a specific business, product, or service. There are three domains in which we find cause marketing prevalent. Established Non-profit organisations, charities and NGOs all use a form of cause marketing to achieve their outcomes. Sometimes they are also on the receiving end of a good caused based campaign. This is when a brand aligns with a cause to produce profitable and societal benefits for both parties. These mutual benefits can include the creation of social value, increased connection with the public, and the communication of shared value, as well as … [Read more...] about Cause Based Marketing- Why every brand needs it!

A Facebook Business page is still a vital component to your brand or foundation’s online presence. When businesses, brands, and non-profits first discovered Facebook it seemed like the perfect solution to everybody’s marketing challenges online. Simply build up your following, create engaging content and enjoy the prospect of a direct line of communication to your existing customers and reach a wider audience to talk to. But then the bubble burst… Slowly but surely the reach on everybody’s posts got less and less and with it, less engagement. If you’ve only just noticed this, or perhaps you did not know – the reach of your posts on Facebook Business page changed dramatically … [Read more...] about 5 Reasons why a Facebook Business page is still important

The Instagram algorithm, much like the algorithms for any platform from Facebook to Google to LinkedIn is an ever-changing process that is powered by machine learning to continually optimise their feeds. Many have tried to trick the Instagram algorithm, and all the other platforms and many unscrupulous so-called ‘digital marketers’ or agencies will try and sell you a silver-bullet solution to ‘get instant followers,’ or ‘get to No.1 on all Google searches for your website.’ The reality check is that much like most things in life, it takes consistent application and hard work to achieve results and there is no fancy ‘secret system’ that can fool these algorithms. Right, now that we … [Read more...] about Instagram Algorithm – What you need to know

Our previous blog , Why a Digital Marketing Strategy is critical to your business or organisation,  addressed the key differences between a digital marketing strategy and a digital marketing campaign. We also looked at why a strategy is important and should be the first step before embarking on a campaign. Many small businesses and nonprofit organisations that we come across have a vague strategy in place but because they often do this internally these strategies are not always congruent with the campaigns they run. Your company, organisation or brand’s online presence is NOT simply a box to be ticked. Digital marketing can reap incredible benefits if one’s campaigns are linked … [Read more...] about Five key steps to creating a solid Digital Marketing Strategy

Now more than ever a digital marketing strategy is an important component to the overall marketing mix of your business or organisation. If you want to grow your business’s online presence you need a digital marketing strategy. One of the notable effects of the global Covid-19 pandemic, and consequent lockdown enforced by governments, is that many business owners realised that they were not adequately equipped to ‘go digital.’ ‘Going digital or online,’ however is not the same as digital marketing. Right now, there are 4,6 billion internet users worldwide. In Africa almost 527 million people have access and use the internet. What is a Digital Marketing Strategy? A digital … [Read more...] about Why a Digital Marketing Strategy is critical to your business or organisation