We at Bigger Than Me are very fortunate to be working with some incredible people, NGOs and Brands who have amazing stories to tell. However, telling stories is one thing but bringing the reader, viewer and or donor to act on that piece of content is something completely different and requires something special. Bigger Than Me have been telling stories for sometime now and have learnt a few things a long the way. People are constantly bombarded by noise (bad content) which clogs up their newsfeed with some sort of agenda, baiting tactic, shock headline or propaganda, added to this, the social networks have their own agendas in terms of the algorithms used to show users content the … [Read more...] about The power of a good story
It is no secret that marketing and communications are changing daily and marketers are constantly challenged to look for new ways of engaging with their audience. The average consumer expects its favourite brands to share a similar set of values to themselves and this is where cause based marketing can make or break a brand. Ethical consumerism is on the rise (increase of 8% in the past fiscal year in the UK and massive R8.2bn is spent on CSI in South Africa each year – that is more than two-thirds of the money spent on press and magazine advertising. Further to that, 29% of consumers say that, where they can, they support companies who actively give back. 11% of consumers say that they make … [Read more...] about Cause Marketing – The New Black Arts?
We recently wrapped up the online social media campaign - #CountDownToSurgery for the awesome folks over at Operation Smile South Africa for their surgical missions which took in Antsirabe, Madagascar and Mbombela, South Africa. Bigger Than Me have been building Operation Smile South Africa's digital presence working with them on their content and social media strategy. As Operation Smile South Africa have just joined the Bigger Than Me stable we were very excited to get the ball rolling and help bring to life the on the ground account of what's involved and what takes place at these missions. We wanted to give the world the full picture and really show the amazing work being carried out … [Read more...] about Telling the Operation Smile story
We have been involved in the the social space now for sometime and we have been very fortunate to work with some incredible people from all walks of life in South Africa. Over the last few months Bigger Than Me has been hard at work helping to produce and curate the digital media content for Cipla South Africa and Cipla Foundation SA on their 1st June 2016 launch of the Ajuga Early Childhood Development centre in Bhuga, Kabokweni in the Mpumalanga province. Next week will be doing more of the same and launching the next ECD in Limpopo. Just to paint the picture on the current crisis facing South Africa and in Bhuga, Kabokweni. In South Africa there are thousands of ECD centres … [Read more...] about Early Childhood Centres – Building the future of South Africa
Just over a month ago as part of our partnership with Cape Town Sixes Cricket and Culture Festival we ran a series of talks and workshops focusing on Social Entrepreneurship and Corporate Social Responsibility which formed part of the Bigger Than Me Change Precinct as well as the #HitPovertyforaSix campaign helping to develop cricket in the townships of the Western Cape. The following organisations and change agents took part and shared their inspirational stories, knowledge and views on what it takes to make a difference and what they are doing to make South Africa the amazing country that it is: iKasi Experience and Out Reach Youth Initiative Feminique Fitness … [Read more...] about Bigger Than Me Change Precinct at Cape Town Sixes a huge HIT!