non-profit organisations

Our two previous blogs on cause marketing campaigns called A Socially Conscious Brand business model is the future and What are socially conscious brands? covered a lot of ground on the social impact space. Here we looked at why cause marketing campaigns, when done right, are absolutely essential in today’s climate. We also touched briefly on how easy it is for a brand to completely miss the mark with some ill-conceived ideas. There is a big difference between a legitimate cause marketing campaign, a ‘woke washing’ campaign which appeals to people’s inner good but does not really deliver anything substantial, and businesses that practice social enterprise. Hindsight is a … [Read more...] about Cause Marketing Campaigns – the good and the bad

Our previous blog looked at why socially conscious brands are the future of business. It should be noted that what we mean when we talk about socially conscious brands, these are brands that understand the meaningful role that they can play to uplift society, communities and for the multinational brands, make a global impact for the good. Socially conscious brands do real stuff. We are not talking about window dressing, or to use a more popular modern term – woke washing. There are brands that have been built from the ground up on ethical standards and practices who use ethical supply chains and even those whose very products conform to what is perceived as ‘green.’ Brands … [Read more...] about What are socially conscious brands?

A Socially Conscious Brand business model is the future Having a socially conscious brand is indeed the future and not simply because the way we do things needs to change on a global scale! If the aftermath of Covid-19 teaches us anything it should be to become more globally conscious, environmentally friendly and less wasteful of resources. But as a businessperson if none of the above are of immediate concern to you then simply consider this… A socially conscious brand means brand advocacy. A socially conscious brand means customer affinity. A socially conscious brand means reaching more people. A socially conscious brand could be the difference between long term … [Read more...] about A Socially Conscious Brand business model is the future

Cause based marketing is often defined as the process of marketing a specific idea, cause, or goal, rather than a specific business, product, or service. There are three domains in which we find cause marketing prevalent. Established Non-profit organisations, charities and NGOs all use a form of cause marketing to achieve their outcomes. Sometimes they are also on the receiving end of a good caused based campaign. This is when a brand aligns with a cause to produce profitable and societal benefits for both parties. These mutual benefits can include the creation of social value, increased connection with the public, and the communication of shared value, as well as … [Read more...] about Cause Based Marketing- Why every brand needs it!

A Facebook Business page is still a vital component to your brand or foundation’s online presence. When businesses, brands, and non-profits first discovered Facebook it seemed like the perfect solution to everybody’s marketing challenges online. Simply build up your following, create engaging content and enjoy the prospect of a direct line of communication to your existing customers and reach a wider audience to talk to. But then the bubble burst… Slowly but surely the reach on everybody’s posts got less and less and with it, less engagement. If you’ve only just noticed this, or perhaps you did not know – the reach of your posts on Facebook Business page changed dramatically … [Read more...] about 5 Reasons why a Facebook Business page is still important