The Instagram algorithm, much like the algorithms for any platform from Facebook to Google to LinkedIn is an ever-changing process that is powered by machine learning to continually optimise their feeds. Many have tried to trick the Instagram algorithm, and all the other platforms and many unscrupulous so-called ‘digital marketers’ or agencies will try and sell you a silver-bullet solution to ‘get instant followers,’ or ‘get to No.1 on all Google searches for your website.’ The reality check is that much like most things in life, it takes consistent application and hard work to achieve results and there is no fancy ‘secret system’ that can fool these algorithms. Right, now that we … [Read more...] about Instagram Algorithm – What you need to know
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Five key steps to creating a solid Digital Marketing Strategy
Our previous blog , Why a Digital Marketing Strategy is critical to your business or organisation, addressed the key differences between a digital marketing strategy and a digital marketing campaign. We also looked at why a strategy is important and should be the first step before embarking on a campaign. Many small businesses and nonprofit organisations that we come across have a vague strategy in place but because they often do this internally these strategies are not always congruent with the campaigns they run. Your company, organisation or brand’s online presence is NOT simply a box to be ticked. Digital marketing can reap incredible benefits if one’s campaigns are linked … [Read more...] about Five key steps to creating a solid Digital Marketing Strategy
Why a Digital Marketing Strategy is critical to your business or organisation
Now more than ever a digital marketing strategy is an important component to the overall marketing mix of your business or organisation. If you want to grow your business’s online presence you need a digital marketing strategy. One of the notable effects of the global Covid-19 pandemic, and consequent lockdown enforced by governments, is that many business owners realised that they were not adequately equipped to ‘go digital.’ ‘Going digital or online,’ however is not the same as digital marketing. Right now, there are 4,6 billion internet users worldwide. In Africa almost 527 million people have access and use the internet. What is a Digital Marketing Strategy? A digital … [Read more...] about Why a Digital Marketing Strategy is critical to your business or organisation
5 things your website should be doing to be effective
After our previous blog called Five website design tips for social campaigners and NPOs, which is applicable to any business, we’ve had a lot of interest about the topic. Many have asked for a basic checklist to ensure that they are doing things correctly, or that their web designer is. Bigger Than Me can not only help you with your website design, we can actually build the site for you. Pop us a message on the form below, should you want assistance. The first thing to do when deciding on a website is to decide why you need it. For the many small businesses, the main priority seems to be to have some sort of digital calling card that one can refer clients to online. Social … [Read more...] about 5 things your website should be doing to be effective
Five website design tips for social campaigners and NPOs
Good website design goes beyond the simple aesthetics of being an online business card. In a world that is now dominated by the digital space, your website design could be the difference between a successful campaign or an underperforming one. In fact, your entire email and social media campaign will often hinge on how well your website is designed and functions. We’ve cherry-picked five core website design elements that should make a big difference to social impact campaigns. 1. Content Management System WordPress is the most popular choice for social campaigners across the globe followed by Drupal and Joomla. No matter which you choose, use a content management system (CMS) … [Read more...] about Five website design tips for social campaigners and NPOs