Now more than ever a digital marketing strategy is an important component to the overall marketing mix of your business or organisation. If you want to grow your business’s online presence you need a digital marketing strategy. One of the notable effects of the global Covid-19 pandemic, and consequent lockdown enforced by governments, is that many business owners realised that they were not adequately equipped to ‘go digital.’ ‘Going digital or online,’ however is not the same as digital marketing. Right now, there are 4,6 billion internet users worldwide. In Africa almost 527 million people have access and use the internet. What is a Digital Marketing Strategy? A digital … [Read more...] about Why a Digital Marketing Strategy is critical to your business or organisation
CSR marketing
5 things your website should be doing to be effective
After our previous blog called Five website design tips for social campaigners and NPOs, which is applicable to any business, we’ve had a lot of interest about the topic. Many have asked for a basic checklist to ensure that they are doing things correctly, or that their web designer is. Bigger Than Me can not only help you with your website design, we can actually build the site for you. Pop us a message on the form below, should you want assistance. The first thing to do when deciding on a website is to decide why you need it. For the many small businesses, the main priority seems to be to have some sort of digital calling card that one can refer clients to online. Social … [Read more...] about 5 things your website should be doing to be effective
Five website design tips for social campaigners and NPOs
Good website design goes beyond the simple aesthetics of being an online business card. In a world that is now dominated by the digital space, your website design could be the difference between a successful campaign or an underperforming one. In fact, your entire email and social media campaign will often hinge on how well your website is designed and functions. We’ve cherry-picked five core website design elements that should make a big difference to social impact campaigns. 1. Content Management System WordPress is the most popular choice for social campaigners across the globe followed by Drupal and Joomla. No matter which you choose, use a content management system (CMS) … [Read more...] about Five website design tips for social campaigners and NPOs
Five Content Marketing challenges and how to overcome them
The many Content Marketing challenges that arise when a business ambitiously starts on a campaign to create and publish regular blogs, or do a series of videos, can see these plans all too often lose momentum. In the beginning there always seems to be a myriad of great ideas floating around, but without a good, solid content marketing strategy and dedicated people to sustain this, it can unravel pretty quickly. READ: STORYTELLING THAT DOESN’T SUCK: BEYOND CONTENT MARKETING We’ve created a short list of some of the primary content marketing challenges we often encounter and added some ideas on how to tackle these. Lack of resources for content marketing This one bites … [Read more...] about Five Content Marketing challenges and how to overcome them
2019 Global NGO Technology Report Take-outs
The 2019 Global NGO Technology Report is now in its fourth edition and offers over 1,000 handy insights for NPOs, NGOs, charities and social impact campaigners. Over 5,000 organisations from 160 countries are represented in this report which includes statistics from all these regions: Africa, Asia, Australia & New Zealand, Europe, Latin America & the Caribbean, and the United States & Canada. Take outs from the 2019 Global NGO Technology Report The Global NGO Technology Report is an annual report that examines how NGOs worldwide use technology to engage their donors and supporters. Overview READ: WHY CONTENT STRATEGY IS CRITICAL TO SOCIAL IMPACT CAMPAIGNS 90% of … [Read more...] about 2019 Global NGO Technology Report Take-outs