Social Impact is more than just a catchphrase we hear bandied about on special days observed by the United Nations. Social impact is also no longer confined to non-governmental organisations (NGOs), non-profit organisations (NPOs) or even basic corporate social investment (CSI) campaigns. While local South African social impact legends such as David Grier, Chris Bertish and others achieve amazing feats to highlight causes, usually with modest backing from the corporate sector, even these types of campaigns are no longer enough for a brand to survive the future. Generation Z Corporate backing of any noble cause is admirable and indeed, encouraged. However, it is no longer enough to … [Read more...] about Social Impact: Why Brands should be moving from ‘for profit’ to ‘for benefit’ model
CSR marketing
YouTube video Tips for non-profits and social impact campaigns Pt.2
In part one of our YouTube video tips we offered some essential ‘advice on setting up your channel. In this second part 2 we look at some best practices as well as examples of well-run non-profit YouTube channels. As data speeds increase, smartphones become more powerful and video technology improves, the consumption of video as a medium just gets greater and greater. Storytelling has replaced straight-up advertising in many spheres, as today’s generation do not want to be sold to in the conventional manner. Everybody has a story to tell; from the girl next door filming her gym session on Instagram stories to the guy pranking his best mates and posting it to Facebook or YouTube, … [Read more...] about YouTube video Tips for non-profits and social impact campaigns Pt.2
Storytelling that doesn’t suck: beyond content marketing
In May this year, CEO, Greg Viljoen, presented a talk at the Content Marketing Conference called Storytelling that doesn’t suck: beyond content marketing. The conference covered various aspects of content marketing, also referred to as inbound marketing and included guest speakers who are seasoned professionals in the digital field. Bigger Than Me specialises in digital marketing for the non—profit and social impact industries, although we are not confined to these sectors. If there is a good story to be told, we have the know-how to get that story to your audience. Storytelling is potentially the most powerful means to reaching a meaningful audience and we often see campaigns … [Read more...] about Storytelling that doesn’t suck: beyond content marketing
YouTube Tips for non-profits and social impact campaigns Pt.1
These YouTube tips follow on from our two-part Video Tips series, which included Video tips for NPOs, social impact campaigns & fundraising, highlighting some key things to consider when creating video for campaigns, as well as 5 Fundraising Video tips for NPOs, social impact campaigns & fundraising, which offer some practical ideas that have proven effective in raising funds. In terms of users and traffic, YouTube is the largest streaming channel on the internet and not only for video, for music too! This well-known statistic, however, is a double-edged sword because, although YouTube is massive, it can also be a bottomless hole where your amazing content can quite easily … [Read more...] about YouTube Tips for non-profits and social impact campaigns Pt.1
5 Fundraising Video tips for NPOs, social impact campaigns & fundraising
In our previous blog we highlighted the importance of video in your content mix for social media and this week we offer five Fundraising Video tips. These tips are effective in inspiring donors to reach into their pockets and give. As far back as in 2013 Google declared that more than half of donors made a gift after watching an online video about their favourite cause. Considering that this was six years ago and that in 2019 the forecast is that 80% of all internet traffic will come from video, the importance of using video to raise funds cannot be emphasised enough. If you are running a fundraising campaign, a non-profit organisation or any social impact driven … [Read more...] about 5 Fundraising Video tips for NPOs, social impact campaigns & fundraising