Activity on Facebook and Twitter has decreased considerably over the past year while Instagram continues to grow, both in usage and engagement. As a marketing platform Facebook is still a very powerful domain to reach one’s target audience. Instagram, however, and specifically, Instagram Stories with its visual storytelling offers huge potential for NPOs and social impact campaigns to reach the platform’s audiences. Here are five useful tips to reap higher rewards from Instagram Stories. 1. Post Regularly Instagram Stories only remain published for 24 hours. This is the uniqueness of this function so in order to build up a following you should post as regularly as … [Read more...] about 5 Instagram tips for NPOs and Social Impact campaigns
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How Big Data can help social impact campaigns
Big Data has been in the news recently, mainly for the wrong reasons as a result of the Netflix documentary called The Great Hack. This documentary was an eye-opener for many who simply did not realise how data is used online. Each time a website prompts you with the notice that they are using cookies, this tells you that the site has Google tracking installed and most likely a Facebook pixel too. But if data can be used in advertising and for election campaigns then surely it can be used to help change the world for the better too? How Big Data can help social impact campaigns Data analytics is the foundation to using your online data to get the desired results. Analysing your … [Read more...] about How Big Data can help social impact campaigns
Introducing #IAmBiggerThanMe in support of NPOs and NGOs
We have just launched a new initiative called #IAmBiggerThanMe. The purpose behind this campaign is to reach out to non-profit and non-governmental organisations that rely on support from industry and the public to do the work they do. The campaign also aims to inspire people to look at their world and ask themselves, “How can I be Bigger Than myself?” At Bigger Than Me we receive regular enquiries from NPOs and NGOs about our services and a common thread evolves around budget restraints. We also consistently get enquiries by individuals who feel compelled to do good, have a good concept, but are not sure how to proceed. Giving Back The #IAmBiggerThanMe campaign is our way of … [Read more...] about Introducing #IAmBiggerThanMe in support of NPOs and NGOs
How Blockchain may benefit Non-Profits
Blockchain was invented by Satoshi Nakamoto in 2008, but 2018 is the year it reached mainstream attention. Today, most of us, especially those with internet access, have heard the term, especially when used in conjunction with crypto currencies such as Bitcoin and Ethereum. Perhaps, because of the association of blockchain with these crypto currencies, you may be a little dubious as to how they could benefit non-profit organisations, charities and NGOs, but in fact there is a very strong case in favour of this technology. But first we need to understand what a blockchain is… What is a blockchain and how does it work? The simplest way to describe blockchain is that it is a … [Read more...] about How Blockchain may benefit Non-Profits
Bigger Than Me’s Content and Social Media package for NGO’s
Are you a Non-Profit? Are you brand looking to tell real stories? Is your content and social media strategy up to scratch? Do you need help to tell your story? Do you need more fans, followers or donors? Do you want to raise more funds from donors? Want to engage with your customers? Do you have a campaign in mind and need help executing it? Do you want to concentrate on what your NGO does and leave content and social media to the experts? Well Bigger Than Me is here to help! Bigger Than Me is a social change and content agency offering all NGO's a introductory social media and content package. Why you need this? Its really very simple. NGO's like any … [Read more...] about Bigger Than Me’s Content and Social Media package for NGO’s