Now more than ever a digital marketing strategy is an important component to the overall marketing mix of your business or organisation. If you want to grow your business’s online presence you need a digital marketing strategy. One of the notable effects of the global Covid-19 pandemic, and consequent lockdown enforced by governments, is that many business owners realised that they were not adequately equipped to ‘go digital.’ ‘Going digital or online,’ however is not the same as digital marketing. Right now, there are 4,6 billion internet users worldwide. In Africa almost 527 million people have access and use the internet. What is a Digital Marketing Strategy? A digital … [Read more...] about Why a Digital Marketing Strategy is critical to your business or organisation
social campaigners
5 things your website should be doing to be effective
After our previous blog called Five website design tips for social campaigners and NPOs, which is applicable to any business, we’ve had a lot of interest about the topic. Many have asked for a basic checklist to ensure that they are doing things correctly, or that their web designer is. Bigger Than Me can not only help you with your website design, we can actually build the site for you. Pop us a message on the form below, should you want assistance. The first thing to do when deciding on a website is to decide why you need it. For the many small businesses, the main priority seems to be to have some sort of digital calling card that one can refer clients to online. Social … [Read more...] about 5 things your website should be doing to be effective
Purpose-led businesses are gaining relevance says Unilever CEO
In a recent interview with Bloomberg Businessweek, Unilever CEO, Alan Jope, talked about the importance of purpose-led businesses. With the global coronavirus pandemic, Jope sees purpose-led businesses becoming more relevant than ever. The Scottish business executive has been with Unilever since 1985 and was appointed the CEO in January 2019. In a time when job security is a massive concern, Jope is “involved in some work with the United Nations on creating job markets, particularly for young people, to reskill and find new jobs.” He is a global thinker who clearly see the bigger picture on how industry can impact both negatively or positively on the world’s biggest challenges … [Read more...] about Purpose-led businesses are gaining relevance says Unilever CEO
Using WhatsApp Business for Social Impact Campaigns & Business
The WhatsApp Business app has become a key platform in getting the word out and sharing critical content as well as producing digital stories. COVID19 has forced organisations from all sectors to carefully consider how to tell their stories better, quickly and to make sure they are staying relevant with the current lockdown restrictions we find ourselves in globally. Because of Lockdown, Bigger Than Me has quickly seen the potential of WhatsApp to create content from our living rooms and makeshift offices. From a user generated perspective, during COVID19, many have been able to still create content that looks great and communicates objectives. This relatively inexpensive … [Read more...] about Using WhatsApp Business for Social Impact Campaigns & Business
A Cause marketing case study: The Limitless Potential In Self
What is cause marketing? Cause marketing focuses on ‘do-good’ stories to ensure they are told with maximum impact to achieve the goals set out by the client. As a creative social change agency, Bigger Than Me works with brands (specifically their CSR/CSI projects), NGOs, Non-Profit Organisations, social change agents and social impact campaigns to create marketing strategies that will tell the ‘good story’ and ensure the desired audience is reached. If you are wondering how what we do differs to any regular marketing agency’s job they are, in many ways the same. Except we live and breathe social responsibility, sustainable issues and shared values. We are about identifying and … [Read more...] about A Cause marketing case study: The Limitless Potential In Self